Product Marketing and Education
As a Bay Area sommelier with more than 12 years of experience, I know how powerful a personal connection is between the winemaker (vintner) and the consumer. Today’s wine buyers look for more extensive information about the history behind their food & wine. They want information that cannot be found on a label. The colorful story or familiar face coupled with an exceptional wine makes a product irresistible to the customer. Create a dynamic website that provides your consumer with this experience. Develop interactive media that shares these stories, provides information about your products and the people behind them. In addition, these media files enhance your distributor’s sites and gain you visibility within social media outlets such as YouTube, Facebook and Twitter. A minimal investment allows you to effectively utilize social media – essentially, continuous marketing to an unlimited audience. Let us help you jump in.
Name Recognition
Combine valuable content with thoughtful distribution and you create maximum exposure. Set yourself apart from your competition and become a leader in the industry by utilizing this technology. The creative facets of your media, the personalities and the perceived value ensure repeat customers.
Media Versatility
A well-produced single media file can be designed to serve multiple purposes. A single expenditure results in numerous products that access the free marketing potential of the internet on numerous sites. One single file can enhance your site, distribute through your email list and social sites and provide staff education.
The Power of Multi-Media
Video and audio media will be customized for your marketing needs. It will represent you and your products authentically and create an experience for your viewers. Options include a tour video of your shop, an audio interview with visiting winemakers, profiles of products and descriptions of wines. Release these files weekly, bi-monthly, or monthly coupled with a newsletter announcing specials, events or online ‘information’. Connect with your customers on Facebook and Twitter when new media is available and let them help you spread the word.
Snapshot of Production
Our goal is to create a genuine represenation of you. We will start by exchanging ideas and philosophies then outline objectives for this project. After we will begin on production at your location.